Wolfpack Women’s Basketball to Get Promotional Boost…
FOR IMMEDIATE RELEASE
June 30, 2010
Contact: Patrick Kinas 919.291.7918
Brian Asbill 919.744.3531
Raleigh, NC ---Wolfpack Sports Marketing (“WSM”) has engaged Play-by-Play Sports Properties, LLC (“PBP” ) a firm led by area sportscaster Patrick Kinas and veteran national advertising executive Joe Bourdow to market broadcast sponsorships for the NC State Women’s Basketball program for the 2010-11 season. The affiliation will add new features to the broadcasts as well as provide market-wide direct mail print support for the women’s basketball program in Valpak throughout the upcoming season.
PBP was formed in the fall of 2009 to produce and market the Carolina Mudcats Baseball Network and is now exploring additional relationships both inside and outside of professional baseball.
“This new relationship will allow us to offer many more area businesses the opportunity to participate in an attractive program that continues to grow in popularity under 2nd year Head Coach Kellie Harper,” said Brian Asbill, Wolfpack Sports Marketing General Manager.
WKNC 88.1 FM in Raleigh will again serve as the flagship station carrying the entire women’s basketball schedule live across the Triangle on its 25,000-watt signal with Patrick Kinas returning for his 10th year as the play-by-play voice. The network will also stream the games live on NC State’s “All-Access” internet subscription service and provide selected games to XM Sirius Satellite Radio for national distribution.
Carolina Mudcats, Play-By-Play Sports Join Forces
Zebulon, NC--- The Carolina Mudcats have announced a new licensing agreement with Play-By-Play Sports Properties, LLC a new company founded by longtime Mudcats "Voice" Patrick Kinas and Florida-based advertising executive Joe Bourdow. In turn, Play-By-Play Sports Properties (PBPSP) is announcing expanded home and away radio and internet coverage for 2010.
WDWG 98.5, the 25,000-watt* "Big DAWG" in Rocky Mount and "Country Legends" WQDR-AM 570 in Raleigh will act as the flagship stations for the radio network. WDWG will air all games live, with WQDR broadcasting nearly a full schedule. In addition, all regular season and championship games will be streamed live free on the Internet via www.carolinamudcats.com- the official website of the Carolina Mudcats.
Kinas, President of PBPSP, will be responsible for all radio advertising sales and production of the game broadcasts. Kinas returns to the Mudcats broadcast booth for his 12th consecutive season and is a former "Southern League Sportscaster of The Year." Kinas is also well known to area fans as the radio voice of N.S. State women's basketball and regional TV play-by-play broadcaster for East Carolina Pirates football and men's basketball games televised locally on WITN-NBC (Greenville, NC) and regionally on Mid Atlantic Sports Network (MASN) based in Baltimore, MD and Comcast/Charter Sports Southeast (CSS), a regional sports network based in Atlanta.
Bourdow, Chairman of PBPSP is a former radio station and small business owner. Bourdow has joined Kinas in the Mudcats booth regularly since 2003 sharing both play-by-play and color duties. He is retiring this fall as President of Valpak Direct Marketing Systems, Inc. after 31 years with the national company. Valpak's familiar blue coupon envelopes reach over 44 million homes monthly across the United States and Canada including significant distribution in the Raleigh-Durham area through local franchise owners Fred and Cathi Cox.
"Mudcats fans will be able to hear our games from Raleigh to Roanoke Rapids this season," said Steve Bryant the Mudcats owner. "We believe that this significantly expanded broadcast exposure will be great for our fans and help us build on our attendance at Five County Stadium next year," Bryant said. Over 260,000 people visited the Zebulon ballpark last season to watch the AA minor league affiliate of the Cincinnati Reds.
Area businesses interested in advertising on the 2010 Mudcats Radio Network can reach Patrick Kinas at (919) 291-7918.
The 2010 season begins on the road April 8th against the Birmingham Barons, with the home opener at Five County Stadium on April 14th against the Montgomery Biscuits.
*effective radiated power
Baseball Radio Network Aims to Grow More Than Ratings!
Play-by-Play Sports Properties To Team Up With Local Non-Profit on Mudcats Broadcasts
Grow and Share is a unique Zebulon based non-profit organization dedicated to providing healthy fruits and vegetables to U.S. residents through food education and widespread gardening. The organization’s website www.growandshare.org provides assistance to homeowners willing to start or expand their own gardens while pledging to share produce with those in need. This season, Grow and Share will get a big boost from the Carolina Mudcats broadcast booth.
Grow and Share recently attracted the attention of Joe Bourdow and Patrick Kinas who will produce radio and Internet broadcasts this season for the Carolina Mudcats through their Play-by-Play Sports Properties venture on an expanded local network led by the powerful “flagship” radio signal from WDWG 98.5 FM.
“Grow and Share offers a creative approach to combating hunger, a big problem nationwide and here in our local communities,” says Joe Bourdow, Play-by-Play Chairman. Bourdow who recently retired after thirty-one years as President of Valpak, the national direct mail advertising company, wanted to use the baseball broadcasts as a vehicle to help the community in a meaningful and sustaining way.
“I have been involved with fighting hunger over the years through volunteer work Valpak has done with the National Association of Letter Carrier’s Food Drive, the St. Petersburg, Florida Free Clinic Food Bank and other organizations. Grow and Share is a relatively new organization doing impressive and important work and they are doing it just down the street from our ballpark. We have decided to try and help by letting our audience know how they can help grow and share healthy food”, he said.
“We will all be cheering for our local team this spring and summer,” says Kay Whatley, Creative Director for Grow and Share. “We are excited that many of the more than quarter million fans coming out to Five County Stadium this season will be following the team on the radio and the Internet and will hear our message. We think that this new relationship will help us significantly increase our participation, production and distribution of healthy food for those in the communities we both serve, “ Whatley said.
This year the Mudcats will be heard throughout the five county area on radio from 98.5FM as well as in Raleigh on WQDR-AM 570. The broadcasts are also streamed live on the Internet at carolinamudcats.com and on the official website for minor league baseball milb.com. The 2010 Mudcats (AA affiliate of the Cincinnati Reds) open on the road at Birmingham April 8th. Home Opener at Five County Stadium is April 14th at 7:15pm.
For more information about Grow and Share, visitwww.growandshare.org. For businesses interested in advertising on the Carolina Mudcats Baseball Network and reaching fans throughout the area contact joe.bourdow@mudcatsradio.com or visit the company’s website at mudcatsradio.com.
About Play-by-Play Sports Properties, LLC
Play-by-Play Sports Properties, LLC has been licensed by the Mudcats to broadcast all 140 regular season games as well as the championship series games (if the team qualifies) and is the first such company to license broadcast rights from a minor league team.
About Grow and Share
Grow and Share is an organization dedicated to fighting hunger “from the ground up” tm by growing interest in gardening, local foods, food education and community building through harvest sharing. Grow and Share helps communities help themselves.
Play-by-Play Sports Properties, LLC
Patrick Kinas
President
919.291.7918
patrick.kinas@mudcatsradio.com
Joe Bourdow
Chairman
800.677.9807
Frank Whatley
Account Executive
919.637.6973
frank.whatley@mudcatsradio.com
Chris Edwards
Account Executive
919.538.7550
chris.edwards@mudcatsradio.com
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